Welcome to Beauty Monitor, a series in which we unpack brand spanking new labels, wellness innovation and beauty trends.
Barbie and Aqua might disagree, but life in plastic is not fantastic in 2022. That’s why beauty and homeware brand Hæckels has spent the last year transitioning its skincare products into home-compostable containers. Think sustainable beauty is bland? Eco-friendly packaging is a bore? Well, reader, you’re wrong. Proving that sustainability doesn’t mean compromising on style, Hæckels is here to show the post-plastic beauty world how it’s done.
Founded in 2012 in Margate by coastal enthusiast Dom Bridges, Hæckels uses seaweed as a base for all its products. What might sound like an unlikely candidate for a skincare savoir is, in fact, doing the lord’s work. why? Because seaweed hydrates, making it your skin’s new best friend. Handpicked in Margate (a stone’s throw away from Hæckels HQ, a former casino on the seafront), it’s rich with valuable vitamins, minerals and amino acids; it’s anti-bacterial, skin-rebuilding and anti-inflammatory; it’s all-natural, and there’s an abundance of it! Over the last 10 years, Hæckels has grown to include skincare, homeware and Thalassotherapy facial treatments, too.
Today, the brand unveils Hæckels 2.0 (as it’s affectionately referred to in-house), an evolution that comes following investment from the big dogs at Estée Lauder Companies. Think of it as a facelift – the reimagination puts slick design and ingredient innovation at its core, without compromising on affordable products and a sustainable, science-backed approach to skincare (move aside, SKNN by Kim). In other words, Hæckels focuses on the good stuff: biodesign, the microbiome and natural ingredients that all work symbiotically.
In a space that’s often flooded with greenwashing and false claims, the team at Hæckels is well aware that it’s not enough to just be sustainable any more – you have to prove it. So that’s exactly what they’re doing with 2.0.
Introducing two fully sustainable categories: Hæckels Skin and Hæckels Home. As a Hæckels convert, I can confirm that the skincare products (now sold in home-compostable containers – more on this below) provide everything you want from a regimen: they’re immensely hydrating, have breakout clearing properties and smell clean without being too clinical. My personal favourite? The Algae Plump + B3: feels gloopy, makes my skin glow. The Home line is equally as pleasing, now served in sandblasted glass bottles – not only will they look great on your bathroom shelf, they’re also refillable in Hæckels stores. Read on for three key things you need to know about Margate’s finest.