Monadnock Ledger-Transcript – Jaffrey Riverfest hosts vendors, classic cars, live music

Monadnock Ledger-Transcript – Jaffrey Riverfest hosts vendors, classic cars, live music

Monadnock Ledger-Transcript

Published: 8/1/2022 3:12:24 PM

Modified: 8/1/2022 3:12:14 PM

Jaffrey’s annual summer festival, Riverfest, drew crowds to the Jaffrey Common, Main Street, Blake Street and the Monadnock Plaza for events going on all day.

The event, hosted by TEAM Jaffrey, carried the theme of “It Takes a TEAM” this year, and included local vendors and organizations, live music, children’s activities, a car show and deals offered by local shops.

Jaffrey Civic Center Executive Director Rebecca Fredrickson said this was her first time participating in the festival – the center hosted lawn games, a face-painter and a children’s craft.

“I wasn’t sure what to expect, but it seems like a really perfect day. A lot of people have come out, and there are lots of kids with happy faces,” Fredrickson said.

Last year, new to the director position, Fredrickson said she wasn’t able to attend the festival, but based on reports of the day, said there was much more participation this year than last, the first time the festival had been held since the COVID-19 pandemic.

“I don’t think it was this busy last year. I think it was like half the number of people,” Fredrickson said. “People are ready to be out and doing things in the community again, especially at an event like this where they can be outdoors.”

For The Park Theater on Main Street, it was the return of an annual tradition – in its new home – for Riverfest.

Park Theater Executive Director Steve Jackson said the theater started a tradition of showing classic cartoons when it was housed in its much smaller River Street location. Last year, they were still putting the finishing touches on the theater, and just missed opening the doors for Riverfest. This year, they were ready for business, showing cartoons such as “Superman” and “Felix the Cat,” and other shows from the 1940s to 1970s in their smaller, upstairs theater, while residents were able to tour their main theater and lobby, some for the first time.

“We had a lot of people coming through, as many adults as children,” Jackson said. “It was a very successful day for us as a community member, and for raising some funds.”

In addition to showing cartoons and selling concessions in the lobby, The Park Theater also set up a table among community vendors on the common, to let the public know about upcoming events and recruit volunteers.

Ashley Saari can be reached at 603-924-7172, Ext. 244, or She’s on Twitter @AshleySaariMLT.


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