5 emerging trends from leading beauty-from-within experts

5 emerging trends from leading beauty-from-within experts


inclusivity

“Something important I think we should keep our eye on in ingestible beauty is how it’s filling in inclusive beauty gaps in topical beauty spaces. Obviously, anti-aging is an area where there’s a lot of missing research in the US for people with darker skin tones and I’ve heard a lot of people from researchers to brands talk about using ingestible beauty to fill in those gaps,”​noted Ravyn Cullor, Editor, CosmeticsDesign-USA​.

Indeed, Lycored, manufacturer of carotenoid ingredients for ingestible skincare, surveyed 1,285 consumers in the US and UK and asked them to define their skin tone in one of five categories (dark brown or black; brown; light brown; white – darker; and white – pale or fair).

When asked which skincare goals they wanted to achieve, consumers with the darkest skin tones were significantly more likely to select healthy glow/radiance. This was a goal for 67% of Americans with dark brown or black skin, compared to 51% of those with pale or fair skin.

Meanwhile, people with the lightest skin tones were the most likely to seek protection from UV light. In the UK, this was a goal for 34% of respondents with pale or fair skin, compared to 17% of those with dark brown or black skin tones.

In the US, 73% of consumers who defined their skin as dark brown or black had purchased a product designed for their particular skin tone, as had 54% of those with white skin.

Furthermore, the research suggests that products that do not target particular tones and colors like ingestible beauty are appealing to consumers. Three quarters of Americans surveyed agreed with the statement: “Products that provide the same benefits for people of all skin tones offer a platform for inclusivity.”

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