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- Barbie-blond hair is trending.
- The bright-blond color is inspired by the upcoming “Barbie” movie.
- Everyone from Lily James to Lil Nas X is getting in on the trend.
Blondes are certainly having more fun in the upcoming “Barbie” movie. Starring Margot Robbie and Ryan Gosling with a full head of platinum-blond hair, the movie has started a cultural phenomenon that is being called Barbiecore. In it, everything is pink — pink nails, pink outfits, pink makeup — but the hair is very, very blond.
Ever since promotional photos from the film were released, we’ve seen an uptick in celebrities getting this Barbie-inspired hair color. This list includes Lily James, Zoey Deutch, Megan Rapinoe, Lorde, and even Lil Nas X. The term “Barbie blond” also saw a recent spike in Google searches, proving that this rise in interest goes beyond your run-of-the- mill end-of-summer dye job.
If you want to undergo your own Barbie makeover, there are a few things you should keep in mind. You also may not realize that you have options. “Barbie blond is considered a one-process blond, which can range from platinum to a soft champagne blond to even a more icy platinum blond,” Cassondra Kaeding, celebrity hairstylist and Redken brand ambassador, tells POPSUGAR. “The tone will depend on the client’s preference, and your colorist can help you choose the tone that is the best fit for your skin tone as well as how light or dark your natural hair color is.”
To figure out if the Barbie-blond hair-color trend is right for you, first consult with your stylist. It’s important to note that this isn’t a low-maintenance style by any means. “Any one-process color or bleach and tone can be very taxing on your hair,” says Kaeding. “You should find out how long the process will take and how long the color can be maintained.” While it’s possible for those with light and dark hair to achieve the look, it’s easier to lift light brown and blond shades to be even lighter than it is to take someone with dark brown or black hair to that level.
Another important factor to keep in mind, regardless of your base color, is the cost of attaining this ultra-bright-blond hue. “Barbie blond can be a lengthy and expensive process,” she says. After the process is complete, you’ll want to overhaul your hair-care routine with products meant for blond hair, like purple shampoos and conditioners. To keep the tone of your color in tip-top shape and banish the brassiness that’s bound to eventually plague your ends, a hair gloss, like Redken’s in-salon Shades EQ Gloss Color or the DpHue Gloss+ Semi-permanent Hair Color and Deep Conditioner ( $35), can help get your color back where it’s supposed to be.
If you’re willing to put in the time, effort, and money, then you might have just found your next hair color. Keep scrolling for more inspiration for the Barbie-blond trend. Now let’s go party.